BeautyBar.com Now Available as an iPhone App

JERSEY CITY, NJ--(Marketwire - Aug 17, 2011) - Shoppers everywhere will now be able to treat themselves to their favorite luxury cosmetic products on the go, courtesy of the new iPhone app from BeautyBar.com, the leading prestige beauty destination online. The free app is designed to give customers the ultimate in access and convenience, by allowing them to stock up on their favorite beauty products, including skincare, haircare, fragrance, makeup and more, directly from their iPhones. Orders placed through the app come with BeautyBar's commitment to fast, free shipping, and will be delivered anywhere in the US in two days or less.

"At BeautyBar.com, we know that time is the ultimate luxury we can give to our customers," said Katina Mountanos, Site Leader of BeautyBar.com. "Our goal is to make the experience of shopping for beauty products online dramatically better than going to the store, and we do this with 1-2 day free shipping, liberal no-questions asked return policy, award-winning 24/7 customer service, 3 free prestige samples with every order, and a curated selection of the world's best beauty products. Our new mobile app offers the same world-class shopping experience as BeautyBar.com, with the added convenience of ordering on-the-go, wherever you are."

Unique features of the BeautyBar.com app include:

• Offline functionality:
  Completing errands while on the subway, in an airplane or anywhere else with spotty service is now possible. Existing BeautyBar.com customers can access and reorder their previously purchased items -- even without WiFi or 3G access. Customers can complete 95 percent of their purchase offline, and are automatically prompted to complete their purchase when the iPhone regains service.
• Scan to shop:
  UPC code scanning functionality enables users to scan products running low at home and add them directly to their shopping carts. The mobile scanner can also be used to instantly share product recommendations with friends.
• Easy checkout:
  Orders can be placed directly from the iPhone with a few taps, making it possible to complete errands in under 30 seconds and while on the go. If users are not ready to buy, they can add items to their shopping cart and access later from any device. As always, no matter where customers shop from, all orders are delivered in 1-2 days.

The BeautyBar.com app is now available for free from the iPhone App Store. Those who shop with the app before midnight on August 23 will receive $10 off their next BeautyBar.com purchase. The app for Android will be launched in the spring. Free apps for BeautyBar.com sister sites Soap.com and Diapers.com are also available in the iPhone App Store.

About BeautyBar.com
BeautyBar.com is the leading prestige beauty destination online, offering more than 5,000 cosmetic and beauty products from elite brands including Bond No. 9, Stila, By Terry, Philosophy and Dermalogica, with free shipping and 1-2 day delivery nationwide. BeautyBar.com is a sister site to Diapers.com and Soap.com under the Quidsi family of online specialty stores. For more information, go to www.beautybar.com

About Quidsi, Inc.
Quidsi is one of the world's fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (household essentials), BeautyBar.com (prestige beauty) and Wag.com (pet supplies). The company's mission is to make life easier by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a massive global retailer.