Sobeys Inc. announces five-year sponsorship with The Canaccord Genuity Great Camp Adventure Walk in support of SickKids Print
Friday, 08 September 2017 01:05


TORONTO, Sept. 08, 2017 (GLOBE NEWSWIRE) -- SickKids Foundation is pleased to announce that Sobeys Inc. will be a Major sponsor for the fifth annual Canaccord Genuity Great Camp Adventure Walk presented by Sport Chek to benefit The Hospital for Sick Children (SickKids).

The Canaccord Genuity Great Camp Adventure Walk is a camp-themed fundraising event and the only one of its kind in Canada, where participants challenge themselves to walk up to 20 kilometres, starting and ending at Fort York in Toronto. Sobeys’ five-year commitment to SickKids’ signature peer-to-peer fundraising event represents an extension of Sobeys’ support for children’s health through local partnerships with children’s hospitals across the country.

Sobeys will be providing healthy recipes in advance of the September 23 Canaccord Genuity Great Camp Adventure Walk as well as fueling participants with snacks, refreshments and healthy meals throughout the event day. Further, Sobeys will have a team competing in the Corporate Challenge, and will match funds raised by their team with a corporate donation.

“We rely on the generous support from the community and are grateful for the commitment of Sobeys Inc.,” says Ted Garrard, Chief Executive Officer, SickKids Foundation. “This significant and long-term relationship will help SickKids continue to fund the fight against the greatest challenges in child health. Sponsorship and funds raised from events like this are especially important as we embark on the largest health-care fundraising campaign in Canadian history this fall.”

“The difference SickKids makes in the lives of children and

their families is wide-reaching and

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immeasurable,” says Michael Medline, President and
Chief Executive Officer, Sobeys Inc. “Thousands of our employees and customers have experienced first-hand the heroic efforts of the staff and volunteers who make this vital resource in our community possible. They are the inspiration behind our partnership. We are excited to be joining the SickKids Foundation family on September 23 and look forward to standing alongside them in the years to come in their pursuit to push the boundaries of what’s possible in children’s health.”

Funds raised through the Canaccord Genuity Great Camp Adventure Walk go to SickKids Foundation to support its highest priority needs. With unrestricted donations, SickKids Foundation has the ability to respond quickly with flexibility to fund areas such as research, clinical advances or compassionate care. Unrestricted gifts to SickKids Foundation are the best way for donors to ensure the best possible outcomes for kids, now and in the future. To register for the Walk taking place Saturday, September 23, 2017, please visit:

About SickKids Foundation
Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children (SickKids) and is the largest charitable funder of child health research, learning and care in Canada. Philanthropy is a critical source of funding for SickKids – one of the world’s foremost paediatric health-care institutions. Thanks to the generosity of the community, and as a result of a record-breaking year in fundraising, SickKids Foundation generated an unprecedented $140 million for the fiscal year ending March 31, 2017. For more information, please visit

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited, Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at

For more information: Lynn Bessoudo, SickKids Foundation 416-572-1625    Renée Hopfner Community Investment, Sobeys Inc. 403-730-3631  

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