HDVY Announces Impressive Mobile Phone App for Melanoma and Other Skin Cancers Print E-mail
By Staff and Wire Reports   
Tuesday, 16 February 2010 09:14

More good news coming from HDVY, but our analysts are still waiting for the big development that has been rumored to be on the horizon. Today, Health Discovery Corporation (OTCBB: HDVY) announced that the Company is nearing completion in the development of a melanoma/skin cancer mobile phone application

(App) which will enable customers to take a picture of a mole, lesion or birthmark on their bodies using their mobile phones, send the image to Health Discovery Corporation, and immediately receive back on their mobile phone a risk assessment for melanoma and other skin cancers. This first-ever melanoma/skin cancer mobile phone App using the Company’s patented and pioneering Support Vector Machine technology will employ sophisticated image analysis techniques using patent protected algorithms for evaluating moles, lesions and birthmarks. Health Discovery Corporation has applied for further patent protection for this latest application of its technology.

Today over 3 billion people or 47% of the world’s population use mobile phones, according to a recent report. By 2014, mobile phone penetration as a percentage of population is expected to reach 53% or 3.5 billion people.

Moles are growths on the skin. These growths occur when cells in the skin, called melanocytes grow in a cluster with tissue surrounding them. Moles are very common. Most people have between 10 and 40 moles. About one out of every ten people has at least one unusual (or atypical) mole that looks different from an ordinary mole. The medical term for these unusual moles is dysplastic nevi. Doctors believe that dysplastic nevi are more likely than ordinary moles to develop into a type of skin cancer called melanoma. Because of this, it is recommended that moles should be checked regularly.

Melanoma accounts for about 5% of skin cancer cases and a majority of skin cancer deaths. Melanoma is the fifth most common cancer among men and the sixth most common cancer in women. If Melanoma is found early before it has spread, the five-year relative survival rate is 99% whereas the five year relative survival rate if the melanoma is advanced with distant metastasis is only 16%.

“We are extremely excited to be nearing completion of what we believe to be the world’s first SVM-based image analysis mobile phone App for assessing the risk for melanoma and other skin cancers from pictures taken of skin lesions such as moles in the privacy of one's home,” said Stephen D. Barnhill, M.D., Chairman and CEO of Health Discovery Corporation. “When released, our melanoma/skin cancer risk assessment App could become a commonly used tool for identifying skin cancers such as melanoma in an affordable, objective and fast manner that can be used world-wide wherever mobile phones with cameras are available. With most people having moles and many having cell phones with cameras, the world-wide market for HDC's new melanoma/skin cancer App is huge." Dr. Barnhill continued, “Our new melanoma/skin cancer cell phone App could be used to regularly check and help identify potentially life-threatening cancerous lesions at an early stage before they become advanced metastatic cancers and we will encourage our customers to seek prompt professional, medical evaluation through a global physician and clinical laboratory referral network established by the Company."

To help our customers get state-of-the-art expert medical care for their melanoma and other skin cancers, Health Discovery Corporation intends to create a worldwide network of partners that includes physicians who perform skin biopsies and clinical pathology laboratories that analyze skin biopsies. To assure the privacy of their results, Customers using HDC's melanoma/skin cancer risk assessment App may submit their image anonymously, if they so choose. Even if the customers wish to submit their images anonymously, by using the mobile phone’s GPS location feature, Health Discovery Corporation will be able to provide the melanoma/skin cancer risk evaluation results and a nearby physician and/or clinical pathology laboratory referral to the customer through our network of paid subscribers electing to become part of HDC's referral base.

Health Discovery Corporation is creating a three-tier revenue model for this service that includes a melanoma/skin cancer risk assessment fee charged to customers for each image submitted as well as an opt-in subscription fee charged to physicians and clinical laboratories that choose to participate as members of our worldwide referral network.

Health Discovery Corporation owns all of the intellectual property and commercialization rights to this mobile phone melanoma/skin cancer App. Those customers without a mobile phone, may upload their digital camera pictures to HDC's melanoma/skin cancer App website to receive the same service.

It is reported that the incidence of melanoma has more than tripled in the Caucasian population during the last 20 years. It is estimated that approximately 68,720 Americans (39,080 men and 29,640 women) developed invasive skin melanoma in 2009, with an estimated additional 53,120 or more cases of melanoma that have not yet metastasized.

According to a 2006 World Health Organization study, there were approximately 211,921 cases of malignant melanoma and 65,161 melanoma deaths worldwide in 2000, while the burden of the melanoma disease affected hundreds of thousands of people.

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