Celsius Adds New Flavors, New Distribution |
![]() |
![]() |
By Vinny Cassano | |
Sunday, 17 October 2010 00:00 | |
One would think that it was only a matter of time before Celsius introduced an Iced Tea flavor to consumers - as Americans go crazy for their iced tea - and both of these selections should fit right into the refreshing new mold of healthy beverages, flavorful and functional. {After a somewhat long period of silence from Steve Haley and the gang, which could have been the result of the changing of home operations to Boca Raton, Florida, I like what I've seen of late from Celsius Holdings. The distribution growth and introduction of new flavors seems to have brought a renewed energy to Celsius that could provide a nice lead-in to the upcoming release of third quarter results. Another round of solid results, like we saw in the second quarter, could ignite another uptrend in the share price, although maybe not to the scale of last year's run when the stock ran from a couple of pennies to over sixty cents (pre-split). On the contrary, if earnings come in below expectations, any potential shorts could attempt to run this thing to below the one dollar mark. It's yet to be seen if the new flavors will be an addition to the Celsius stockpile or if two of the carbonated flavors will be phased out for the more popular non-carbonated drinks. I'll be looking forward to giving them a try, although I still like the Cola as the top taster - as long as it's on ice. Room temperature doesn't cut it. Again, it's been somewhat of a silent summer for Celsius, but this company might be turning the corner right now, in a big way. The stock looks like a great risk/reward buy right now, but keep in mind - we're not in the clear just yet; a sub-standard quarter will add to any downward pressure. That said, I think the worst is behind Celsius Holdings; it's always a positive to open up an Iced Tea stand. Especially in America, where they love their Iced Tea. So how about some Iced Tea that helps you burn calories at a faster rate, too? Only time will tell if it catches on, but for now - let's stay focused on third quarter earnings. Disclosure: Long CELH.
"Featured Content" profiles are meant to provide awareness of these companies to investors in the small-cap and growth equity community and should not in any way come across as a recommendation to buy, sell or hold these securities. BiomedReports is not paid or compensated by newswires to disseminate or report news and developments about publicly traded companies, but may from time to time receive compensation for advertising, data, analytics and investor relation services from various entities and firms. Full disclosures should be read in the 'About Us Section'. Add this page to your favorite Social Bookmarking websites ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |