We told you on Monday that while Novocure is not publicly traded yet, the Portsmouth, N.H., and Haifa, Israel, based company has been testing its device in other types of cancer, including non-small cell lung cancer, it already counts WFD Ventures, Pfizer Inc. and Johnson & Johnson among it's investors. 

We have been hearing strong rumors on Wall Street that the company will be going public soon and its one of several that we think could get a very nice valuation right out of the gate. In fact, this could be one of the highest flying initial public offerings (IPO) the biotech sector has seen in some time- especially given the anticipated commercial adoption and excitement surrouding the non-invasive technology on Wall Street among biotech heavy bankers like Rodman & Renshaw. The interview on CNBC today shows that our pulse check on that excitement is definitely on-target and discusses the price tag and type of revenue expected by the company.

More and more oncologists are excited by the possibilities being presented by "non-toxic" cancer treatments that are proving able to extend survival in patients with these deadly cancers. This particular technology uses electric fields to disrupt the division of cancer cells that allows tumors to grow and spread. The electric fields have little effect on healthy cells because they divide at a much slower rate, if at all, compared with cancer cells. The company pipeline shows that the technology has applications in other types of cancers. For decades, doctors have treated cancer with three methods: drugs, radiation or surgery.

See the interview here or below:

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